Memorex 2009 Annual Report Download - page 10

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Tracking System and the Secure Scan system under the Imation brand. These products are designed to help large
Fortune 1000 companies track and monitor the location and health of the data cartridges in their extensive libraries.
Our flash products consist of USB flash drives, solid state drives and flash cards. Our flash media is sourced from
manufacturers in Asia and sold through a variety of retail and commercial distribution channels around the world. USB
flash drives have capacities ranging from 1GB up to 32GB and capacities continue to increase as new products are
introduced. We sell a limited amount of flash cards. Our product portfolio also includes Imation brand solid state drives
(SSD) with capacities up to 128GB. SSD can replace traditional hard disk drives in computers and offer considerable
speed and durability improvements. Our flash products are sold throughout the world under our Imation, Memorex and
TDK Life on Record brands.
Consumer Electronic Products, Accessories and Other
Our consumer electronic products and accessories consist of CD and DVD players, alarm clocks, portable boom
boxes, MP3 players, Apple iPod»and iPhone»accessories, flat panel televisions, headphones, speakers, karaoke
machines and gaming accessories sold under the Memorex, TDK Life on Record and XtremeMac brands. The portfolio
continues to evolve with consumer demand and with development of our brands. Our consumer electronic products and
accessories are generally sourced from manufacturers throughout Asia.
Our other products include external and removable hard disk drives. The Imation RDX
TM
removable hard disk
cartridge is a tape replacement solution that includes high-capacity, rugged and removable 2.5-inch hard disk drive
cartridges with 160GB to 500GB capacities.
The table below describes our revenue by product category.
Revenue
%of
Total Revenue
%of
Total Revenue
%of
Total
2009 2008 2007
Years Ended December 31,
(Dollars in millions)
Optical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 738.0 44.7% $ 851.6 43.0% $ 788.0 41.6%
Magnetic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 474.2 28.7% 644.4 32.5% 703.9 37.1%
Flash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90.0 5.5% 99.2 5.0% 157.1 8.3%
Electronic products, accessories and other . . . . . . 347.3 21.1% 385.8 19.5% 246.8 13.0%
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,649.5 $1,981.0 $1,895.8
Our Brands
The Imation brand has always been at the forefront of data storage and digital technology. Imation was first
introduced as a global brand with Imation Corp.’s 1996 spin-off from 3M Company with a 40+ year heritage of removable
data storage innovation. Imation brand products include recordable CDs, DVDs and Blu-ray disks, magnetic tape media,
flash products and hard disk drives. Imation brand products are sold throughout the world and target the commercial user
and individual consumer.
The Memorex brand was acquired by Imation in 2006. Memorex brand products include recordable CDs, DVDs and
Blu-ray disks, CD, DVD and Blue-ray disc players, alarm clocks, portable boom boxes, MP3 players, iPod and iPhone
accessories, flat panel televisions, headphones, speakers, karaoke machines and gaming accessories. Memorex brand
products are sold primarily in North America.
The rights to the TDK Life on Record brand were acquired by Imation in 2007 under an exclusive long-term license.
TDK Life on Record brand products include recordable CDs, DVDs and Blu-ray discs, flash drives, tape cartridges,
headphones and computer speakers which are sold to commercial customers and individual consumers. TDK Life on
Record brand products are sold throughout the world.
The XtremeMac brand was acquired by Imation in 2008. XtremeMac brand products include cases, chargers and
audio solutions to protect, power and play Apple iPod, iPhone and other devices. XtremeMac products are developed for
Apple enthusiasts by Apple enthusiasts and are available worldwide.
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