Memorex 2009 Annual Report Download - page 2

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Imation is a leading global developer and marketer of
branded technology products that enable businesses and
consumers to capture, save and enjoy digital information.
You cannd our branded products across the world, from
storing and protecting mission-critical information in the
data centers of leading global corporations, to backing up
your own mission-critical data from your home computer,
to serving up digital music at home or on the go.
Imation’s strength emanates from our expertise in data
storage research and development; our portfolio of strong
global brands, including Memorex, TDK Life on Record and
the Apple device accessories brand, XtremeMac; and our
extensive global distribution network.
Imation’s more than 1,200 employees are dedicated to
achieving operational excellence while serving a diverse
customer base spanning commercial, retail, ecommerce,
and government markets in more than 100 countries.
From this strong foundation, we are driving toward our
future by pushing our spirit of innovation further through
our portfolio of brands, expanding into new product
categories and, in turn, reinforcing our platform for long-
term growth and shareholder value.
Imation’s portfolio of global brands provides a solid
platform for leveraging our legacy in data storage in
new ways, expanding into new product categories and
penetrating new markets.
See item 6 “Selected Financial Dataand Item 7Management’s
Discussion and Analysis of Financial Condition and Results of
Operations in the Company’s Form 10-K for a description of the basis
of presentation of the financial information presented in these charts.
Imation At-a-Glance
05 06 07 08 09
$163
$97
$115
$253
$483
05 06 07 08 09
$1,650
$1,090
$1,373
$1,896 $1,981
25% Europe
11% Electronic
Products
40% Americas
24% Asia Pacific
Revenue
(dollars in millions)
Cash Less Outstanding Debt
(dollars in millions)
Revenue by Reporting Segment