Foot Locker 2010 Annual Report Download - page 11

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GROWTH OPPORTUNITIES





Continuing the expansion of our business in international markets remains a foremost growth
opportunity for our Company over the next several years. During the past year, we developed
plans to accelerate our store growth in Europe, with our first priority being in markets where we
have already proven success. During 2011, we are planning a test of stores in two countries –
the Czech Republic and Poland – that adjoin markets where we currently operate. At the same
time, we plan to explore growth opportunities in new markets that we believe offer the right
external characteristics for our business.
Expanding our electronic commerce channels is another significant growth opportunity for us.
Last year we focused our resources on improving the customer experience on our websites
by improving their look and functionality, developing new websites that can be accessed by a
customer using a mobile device and improving the operational aspects of our U.K. website. In
2011, we plan to expand our electronic commerce capabilities in Europe.
We are also pursuing growth through the testing of new formats. Last year, we continued to
extend our highly successful House of Hoops by Foot Locker to additional locations, expand
our CCS format and test Run by Foot Locker.
INNOVATION
“I try to introduce different merchandising
techniques in my store to help drive business
with one-stop shopping. The new wall set-up,
highlighting complete apparel hook-ups in the
middle of the shoe wall, is a perfect example.”
Toya Nash
Manager Trainer
10