Foot Locker 2010 Annual Report Download - page 10

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SERVICE
“To me, service should be providing the
customer with an experience beyond their
expectations.
Luisa Tinoco
Manager Trainer
EXCITING PLACES TO SHOP
9





Increasing the investment in our stores and Internet sites is the cornerstone of our strategy
to make them more exciting for our customers. Our investment in the shopping experience
we offer will continue through remodeling or improving the layout of our stores to be more
appealing and easy-to-shop, adding new technology that makes the customer experience
more convenient, improving the look and functionality of our existing websites, and
developing new websites for the significantly increasing number of consumers who prefer
to shop with a mobile device. Increasing the excitement of all of our channels will make our
customers think of our businesses first for all of their athletic footwear and apparel needs.
We made significant progress last year in connecting our channels and making the
shopping experience more seamless for our customers. For example, we began to
implement a process allowing our customers to make a purchase through one of our
electronic channels and pick up their merchandise at one of our stores. We have also
expanded the selection, size and colors that we offer to our customers who shop in
our stores by more effectively linking our merchandise across all channels through
technological improvements. We will continue to pursue new technologies that allow
us to further enhance the shopping experience we offer.