Estee Lauder 2008 Annual Report Download - page 53

Download and view the complete annual report

Please find page 53 of the 2008 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 120

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120

Grassroots, introduced in 2005, is a line of naturally-sourced
products blended from pure essential oils. Grassroots has product
categories for face, body and hair. Recognizing the power of both science and nature,
grassroots Research Labs, a sub-brand of grassroots, was introduced in March 2008 and uses
natural ingredients that are effective, potent and offer the latest in skin care technology.
Grassroots and grassroots Research Labs are available exclusively in the United States at Kohl’s
Department Stores and online at kohls.com. Select products: Pomegranate Super Anti-Oxidant
Cream and Serum, Happily Ever After™ Moisture Cream SPF 15 and In Good Hands™
Comforting Hand Cream.
Daisy Fuentes Beauty was established in fi scal 2007 by BeautyBank.
An entrepreneur and fashion designer, Daisy Fuentes is a proven
business woman. Expanding on the success of her line of
sports wear available at Kohl’s Department Stores, Daisy entered the fragrance, bath and body
category with the launch of her fi rst fragrance, Dianoche. In 2007, Daisy introduced her
second fragrance, So Luxurious, followed in 2008 by her third fragrance, Dianoche Ocean.
All fragrances and ancillary products are available exclusively in the United States at Kohl’s
Department Stores and online at kohls.com.
Eyes by Design was created by BeautyBank in 2008 as the fi rst prestige
cosmetics line designed specifi cally for direct response television and
that focuses its expertise on the eyes. By narrowing the collection to
only the essentials in treatment, color and tools, Eyes by Design takes
the guesswork out of every step, from selection to
application. Eyes by Design takes the
application process a step further by offering detailed,
yet professional guidance on how
to apply individual looks, giving women confi dence
to experiment and try new looks on their
own. Select products include: Transforming Eye Cream, Transforming Eye Palettes and
Retouching Cream. Eyes by Design launched in the United States in July 2008 exclusively on
HSN and HSN.com.
Good Skin™ was introduced in 2004 by BeautyBank as a
dermatologist-formulated, fragrance-free skin care brand with simple,
color-coded packages that allow for self-diagnosis by skin concern. In January 2006, Good
Skin™ Labs was launched as a sub-brand of Good Skin. Good Skin Labs offers advanced
performance products targeted to specific skin issues. Select products: Tri-Aktiline™
Instant Deep Wrinkle Filler, Eyliplex-2™ Eye Lift + Circle Reducer, Smooth-365™ Intensive
Clarity + Smoothing Peptide Serum and All Firm™ Moisture Cream. Good Skin and Good Skin
Labs are available exclusively in the United States at Kohl’s Department Stores, kohls.com
and in select international markets.
In January 2007, Tri-Aktiline™ Instant Deep Wrinkle Filler was launched in
the United States as the fi rst product from Good Skin Labs. In September
2007, Tri-Aktiline launched in Sephora Europe, quickly becoming a top-selling product. The
highly successful European launch was followed by other international markets including the
United Kingdom, Germany, Korea, Malaysia, Taiwan and Australia.
51