Estee Lauder 2008 Annual Report Download - page 13

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11
SKIN CARE accounts for 38 percent of total net sales
• Skin care sales reached $3 billion in fi scal 2008, and delivered our best rate
of sales growth at 15.2 percent.
• Sales growth was strongest in the Asia/Pacifi c region, thanks to new skin
care and whitening products and higher sales in Greater China.
• New products that contributed to growth included Idealist Pore Minimizing
Skin Refi nisher and Cyber White EX by Estée Lauder and Acne Solutions
Clear Skin System and Redness Solutions from Clinique. La Mer posted
double-digit gains, partly due to the success of The Eye Concentrate.
MAKEUP accounts for 38 percent of total net sales
• A $3 billion category in fi scal 2008, makeup grew 10.6 percent, driven by
solid double-digit sales gains in international markets.
•
Makeup artist brands M.A.C and Bobbi Brown accounted for nearly two-thirds
of the incremental sales.
• Incremental sales from the launches of Estée Lauder Signature Hydra
Lustre Lipstick and Supermoisture Makeup from Clinique contributed to
the
sales performance.
FRAGRANCE accounts for 18 percent of total net sales
•
Fragrance sales grew in every region, led by solid gains in Europe, the Middle
East & Africa and Asia/Pacifi c, as well as a modest increase in the Americas,
resulting in the category growing 9.4 percent to more than $1.4 billion.
• Contributing to the fragrance sales growth were hit products such as Sean
John Unforgivable Woman, Dreaming Tommy Hilfi ger, DKNY Be Delicious,
Donna Karan Cashmere Mist and Estée Lauder Pure White Linen Light Breeze.
HAIR CARE accounts for 6 percent of total net sales
• The 13.3 percent rise in hair care product sales primarily refl ected the
inclusion of the Ojon wildcrafted beauty brand, and higher sales from
Aveda and Bumble and bumble.
• Aveda’s net sales benefi ted from the launches of Smooth Infusion and
Aveda Men Pure-Formance products, while Bumble and bumble’s sales
were up primarily due to new points of distribution.
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