Estee Lauder 2008 Annual Report Download - page 24

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BEAUTYBANK
Leading the push into new channels is BeautyBank, our entrepreneurial think tank dedicated
to developing new brands and products for customers shopping outside the traditional depart-
ment store channel around the globe. BeautyBank has created a new working model for the
Company, focused on innovation, creativity and speed-to-market.
In 2007, BeautyBank developed a beauty business for Coach stores in the United States and
Japan. This followed its successful creation of fi ve new brands for Kohl’s Department Stores:
Flirt!, Good Skin™, American Beauty, grassroots, and Daisy Fuentes.
BeautyBank brought its innovative vision to multiple channels for the global roll-out of
Tri-Aktiline Instant Deep Wrinkle Filler. Tri-Aktiline was already a hit at Kohl’s Department
Stores in the United States. In fi scal 2008 BeautyBank launched the product worldwide with a
pan-European debut in over 500 Sephora doors. This was followed by a roll-out in Taiwan’s
Cosmed pharmacy chain, direct response TV and online sales in Korea, the launch at Boots in
the United Kingdom, Parfumeries Douglas in Germany and travel retail in Singapore, Germany,
the United Kingdom, Turkey and Australia.
ONLINE SALES
According to a Nielsen Global Online Survey, 875 million consumers worldwide have made
a purchase on the Internet. South Korea tops the list on a per capita basis, with 99 percent of
Internet users making an online purchase, followed by the United Kingdom,
Germany and Japan. In many cases, our online and retailer Internet sites are the
fastest growing doors for a brand. Our success in leveraging the Internet as a
shopping medium is refl ected in our strong online sales, which soared 40 percent
in fi scal 2008.
Beyond simply providing a convenient store that never closes, when the brand’s
DNA is maintained, shopping at our brand websites can strengthen the bond
between our brands and the consumer. Through e-commerce, we are exposed to
22
THE PAN-EUROPEAN
LAUNCH OF TRI-AKTILINE
SET A NEW BUSINESS
MODEL FOR
INTERNATIONAL SALES.
Tri-Aktiline launched in Sephora on
the Champs Elysées in Paris.