Estee Lauder 2008 Annual Report Download - page 36

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34
FRAGRANCE
Fragrance is our heritage, and our portfolio includes many of the world’s most beloved and
memorable scents. The growth of our fragrance business was driven by Europe, The Middle
East & Africa, which contributed 77 percent of total fragrance sales growth in fi scal 2008. Four
of the top ten women’s fragrances in U.S. department stores belong to our portfolio of brands.
For the fi rst half of calendar 2008, The Estée Lauder Companies accounted for 25 percent of
the women’s fragrance business in U.S. department stores.
More than 20 years after it was fi rst introduced, Estée Lauder Beautiful is still the best-selling
women’s prestige fragrance in the United States, with Estée Lauder pleasures, Donna Karan
Cashmere Mist and Clinique Happy continuing to be best sellers among American prestige
consumers. After more than 40 years, Aramis is still an enduring favorite among men.
In U.S. department stores, gift sets continue to drive sales and consumer interest. In June 2008,
following the important Mother’s Day gift-buying period, fi ve of the top ten gift sets sold were
ours: Beautiful Summer Romantics, Estée Lauder pleasures Summer Sensation, Cashmere Mist
Everyday Cashmere, Unforgivable Woman Mother’s Day and Be Delicious Be Delightful sets.
AERIN LAUDER
PRÉSENTE
UN NOUVEAU PARFUM POUR FEMME