Estee Lauder 2008 Annual Report Download - page 37

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35
Sensuous, introduced by Estée Lauder in July 2008, rediscovered the passion of warm, woody
scents and glowing amber. The fragrance was launched with a stunning advertising campaign
featuring all four Estée Lauder spokesmodels.
Private Collection Tuberose Gardenia, a classic fl oral scent from Aerin Lauder’s Private
Collection, is a tribute to the elegance and sophistication that have always been part of the
Estée Lauder mystique. The fragrance debuted with highly anticipated public appearances by
Aerin Lauder in prestigious department stores in the United States, United Kingdom, Canada
and Russia.
DKNY Be Delicious, a fragrance from the award-winning fashion designer Donna Karan,
expanded its reach to additional international markets. An apple-infused fl oral fragrance
celebrating New York City, Be Delicious has wide global appeal. DKNY Delicious Night,
new in fi scal 2008, is a seductive fragrance that echoes
the sexy buzz of the Big Apple after dark.
Jo Malone, our fast-growing, high-end British-chic
fragrance brand, launched a collection of original
fragrances designed to be worn together or sepa
rately
in Milan, Paris, Istanbul and Hong Kong. The brand
continues to speak about “The Art of
Fragrance
Combining™” which allows sophisticated consumers
to make a personal statement with layer upon layer of