Estee Lauder 2008 Annual Report Download - page 21

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19
is creating greater oppor tunities
for many of our brands. Thanks
to this expansion strategy we
have experienced double-digit
sales increases in Western
Europe, as well as in the newer
markets of Eastern Europe, in
fi scal 2008.
We believe we have the world
at our fi ngertips and it is our
intention to bring our luxury
beauty products to every corner
where there is opportunity for
sustainable profi table growth.
The Company’s multi-national
strategy isn’t just centered on
distribution, it also extends to
our global research and devel-
opment efforts. With R&D facilities worldwide, we are focused on creating products that cater
to consumers in specifi c markets and regions, based on their cultural preferences, skin tones
and beauty habits. Our research center in Shanghai, for example, mixes ingredients that have
been used for centuries in traditional Chinese medicine to create 21st Century skin care inno-
vations. Going forward, we intend to identify and create more products that we will customize
for our international beauty clientele, and then spread them out around the globe.
our European regional
sales scaled new heights
surpassing $3 billion.
Bobbi Brown in Galeries Lafayette, Paris.