Estee Lauder 2008 Annual Report Download - page 17

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15
Our share i
s sizeable and expanding as
our sales in
Europe, the Middle East & Africa
surpassed the $3 billion sales mark this year
and China
and Russia each exceeded $100
million
in sales.
Asia/Pacifi c, which is our fastest growing
region, topped $1 billion in sales. Hong Kong
and Japan are the top two international
markets for La Mer’s unique blend of science
and skin care. The makeup artistry of Bobbi
Brown celebrated its tenth anniversary in
Japan by launching a Japanese edition of
Living Beauty, Bobbi’s personal beauty and
lifestyle manual. Our future carries the blush
of success as we believe our greatest growth
prospects are still ahead of us.
Country-by-country—and culture-by-culture—
our strategies for growth in new markets have
been carefully crafted to address the local
needs and aspirations of our consumers. In
Asia, where radiant complexions are synony-
mous with beauty, we focus on skin care
products that brighten and protect for clear,
luminous skin. In Russia and Brazil, where
sales exceeded
$1 BILLION in the
Asia/Pacifi c region.
The Estée Lauder Nutritious
mega launch in Shanghai.
DEPARTMENT STORES
IN NORTH AMERICA
CONTRIBUTED 30%
TO OUR BUSINESS.
Clinique and Dillard’s.