Estee Lauder 2008 Annual Report Download - page 52

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American Beauty was launched in 2004 as one of the
three original BeautyBank brands. American Beauty
is a luxurious makeup, skin care and fragrance brand that celebrates the beauty of American
style. American Beauty is available exclusively in the United States at Kohl’s Department Stores
and online at kohls.com. In 2008, American Beauty launched internationally in Target Australia.
Select products: Beloved™ Perfume Spray, Perfect Mineral™ Powder Makeup, Beauty Boost™
Overnight Radiance Cream and Luxury for Lips™ Moisture Rich Lipcolor.
One of the three original BeautyBank brands, Flirt! was launched in 2004. Flirt! is
a makeup line with over 300 shades to fl irt with the possibilities. Products are
housed in innovative, color-matched packaging for easy shade selection. Flirt! is available
exclusively in the United States at Kohl’s Department Stores and online at kohls.com. In 2008,
Flirt! launched internationally in Korea on www.fl irtcosmetics.co.kr and in Target Australia.
Select products: Glamourazzi™ Extreme Lip Lacquers, Dreamy
Eyes™ Eyeshadow, Far Out™
Lengthening Mascara, Squeeze Me™ Super Shiny Lip Gloss and
Flirtatious™ Perfume Spray
.
50
BEAUTYBANK BRANDS