Estee Lauder 2008 Annual Report Download - page 34

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32
In the United Kingdom and Continental Europe, Clinique is the
number one prestige brand in both the foundation and face categories.
Today, Clinique’s makeup does double duty. Everything the brand
knows about skin care is incorporated into its makeup products.
With Supermoisture Makeup, super-intense humectants are com-
bined with a lightweight, modern crème-gel formula to help provide
intense hydration and impart a radiant, healthy glow. It’s an ideal
solution for dry to combination-skinned women. The new Almost
Powder Makeup SPF 15, which launched in the United States on
QVC and in the United Kingdom, combines the benefi ts of minerals
with antioxidants and SPF in a lightweight, long-wearing formula that
protects while it perfects.
Clinique Long Last Glosswear SPF 15 was a top seller in prestige
department stores across the United States as it outshone the competition. The popular lip
gloss provides long-lasting, high shine with the added benefi t of SPF 15. Thanks to powerful
fi lm-formers that create a “seal” holding the gloss to lips throughout the day, Long Last
Glosswear SPF 15 stays put for up to eight hours.
Several of our brands created products inspired by the trend in mineral-based makeup. The
most extensive of these lines, M.A.C’s “Mineralize” collection, has a full range of face, cheek
and eye products. Four other brands—Prescriptives, American Beauty, Aveda and Origins—
also introduced mineral products in response to consumer demand.