Estee Lauder 2008 Annual Report Download - page 14

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12
THE AMERICAS accounts for 47 percent of total net sales
• The 4.2 percent sales growth in the Americas came largely from Canada and Latin America,
as well as the addition of Ojon. Top
-
performing U.S. businesses were makeup artist and hair
care brands.
•
Robust growth in alternative channels, such as freestanding retail stores, the Internet, self-select
distribution and direct response television, compensated for softness in the U.S. department
store channel.
EUROPE, THE MIDDLE EAST & AFRICA accounts for 38 percent of total net sales
• The 20.6 percent rise in Europe, Middle East & Africa net sales was led by double-digit
growth in the travel retail business, the United Kingdom and Russia.
•
We also achieved strong double-digit sales increases in emerging Eastern European countries.
ASIA/PACIFIC accounts for 15 percent of total net sales
• Every country in the region contributed to the 21.3 percent sales increase, with the strongest
growth coming from China, Japan, Hong Kong, Australia and Korea.
• Japan, the Company’s largest Asian market, generated solid sales growth. In our largest
emerging Asian market, China, most of our brands recorded double-digit retail sales growth.
GROWTH BY REGION
HISTORICAL SALES GROWTH
1953 1972
$100 million
1985
$1 billion
1991
$2 billion
2008
$8 billion