Estee Lauder 2008 Annual Report Download - page 28

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HOW
WE
GROW
26
Our brands are among our strongest assets.
The Estée Lauder Companies has a diverse brand portfolio across skin care, makeup, fragrance
and hair care that is unrivaled in the global beauty industry.
We see opportunities to grow globally in each of our categories. Makeup and skin care each
achieved $3 billion in sales during fi scal 2008. We are leaders in prestige hair care in the
United States with our Aveda, Bumble and bumble and Ojon brands. Almost 50 percent of
our
fragrance business is embedded within Estée Lauder, Clinique, Prescriptives and Origins
brands
. These time-honored scents benefi t from the popularity of the brands themselves.
HOW
WE
GROW:
multi-brand
leadership