Estee Lauder 2008 Annual Report Download - page 35

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33
Maximizing eye-opening innovation, Estée Lauder unveiled a breakthrough in
mascara— TurboLash All Effects Motion Mascara— a revolutionary, patent-pending
,
battery-powered mascara. Leading-edge technology delivers everything the consumer
wants in mascara: volume, length, defi nition, separation and curl. An innovative formula
and brush design with a unique micropulsing effect allows the brush to penetrate
deep into the lash bed and comb through lashes more quickly and effectively.
Lipstick is the ultimate beauty icon. Glossy or matte, subtle or striking, nothing says
glamour quite like perfectly defi ned, sensual red lips. Worn by 80 percent of
women, lipstick is both alluring and transformative, transcending age, ethnicity and
status. In a move to re-defi ne luxury, the Estée Lauder brand unveiled a new gold
standard in lipstick: Estée Lauder Signature Hydra Lustre Lipstick. Encased in
elegant fl uted packaging with a decadently luxurious new formula, the lipstick
promises hours of moisture and rich, lustrous, comfortable color to lips.
Estée Lauder expanded its best-selling Double Wear Founda tion
line with new Double Wear Light Stay-in-Place Makeup SPF 10.
An ultra-sheer version of the number-one selling Double Wear
liquid foundation, Double Wear Light is a liquid foundation
that provides an even, naturally sheer, fl awless fi nish that
lasts for up to 15 hours without fading or transferring. The
tech nology in the foundation allows Double Wear Light to
adjust to each individual’s skin type, keeping moisture levels
balanced while controlling excess oil and shine.
Custom Blend makeup from Prescriptives allows each woman
to create
the perfect match of cheek, eye and lip colors for
her special skin undertone. Women of any nationality or
ethnic heritage can fi nd the right look to complement their
individual beauty.
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