Estee Lauder 2008 Annual Report Download - page 40

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38
HAIR CARE
Our hair care business is strongly rooted in prestige salons with Aveda and Bumble and bumble.
This year, we expanded our foothold in this growing category with the acquisition of Ojon,
a brand based on naturally-derived, wildcrafted beauty products using traditional indigenous
ingredients found in Central American rainforests.
Ojon’s products are derived from palm nut oil and cacao extracts harvested by the Tawira tribe
of Central America, using methods handed down for generations. The tribe’s name in its native
©Aveda Corp.
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