Estee Lauder 2008 Annual Report Download - page 45

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Lab Series Skincare for Men was introduced by The Estée Lauder Companies
Inc. in 1987. Sold in more than 55 countries and territories. A global leader and
authority in men’s skin care, Lab Series Skincare For Men is solely dedicated
to men and their skin’s unique needs. The elite team of doctors, scientists and
skin care specialists of the Lab Series Research Center have developed high-performance,
technologically advanced skin care, hair and shaving essentials to keep men looking healthy,
comfortable and well-groomed. Select products: Maximum Comfort Shave Cream, Triple
Benefi t Post-Shave Remedy, Root Power Treatment Shampoo, Oil Control Daily Hydrator and
Age Rescue Face Lotion.
Origins was founded by The Estée Lauder Companies Inc. in 1990
as the fi rst department store wellness brand. Sold in more than 30
countries and territories. The mission at Origins is to promote beauty and wellness through
good-for-you products and feel-good experiences while celebrating the connection between
Mother Nature and human nature. Origins is a brand that offers options for consumers. Origins
is now a master brand with three distinct pillars all dedicated to offering healthy choices for
every consumer. The pillars include: Core Origins, Dr. Andrew Weil for Origins™ and Origins
Organics™. In October 2007, Origins was the fi rst to market with a full line of prestige skin,
body and hair care products certifi ed under the United States Department of Agriculture
(USDA) National Organic Program called Origins Organics™. Select products: Peace of Mind®
On-the-Spot Relief, Dr. Andrew Weil for Origins™ Plantidote Mega-Mushroom Treatment
Lotion, Origins Organics™ Nourishing Face Lotion, Gloomaway™ Grapefruit Body-buffi ng
Cleanser and Youthtopia™ Firming Eye Cream with Rhodiola.
43
CORE BRANDS