Estee Lauder 2008 Annual Report Download - page 33

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31
Seventy-six percent of women between the ages of 35 and 44 in the United States wear
makeup. Somewhere around the world a M.A.C eyeshadow is sold every two seconds, and
one lipstick every four seconds. Sales of M.A.C Viva Glam lipsticks and Lipglass lip gloss have
raised $125 million for the M.A.C AIDS Fund since its inception in 1994. In U.S. prestige distri-
bution, where M.A.C is the top prestige makeup brand, M.A.C is the number one unit mover.
Bobbi Brown is the internationally renowned beauty expert who sets the trend in wearable,
skin-tone-correct makeup for women of all ethnicities. Her brand offers a clean, fresh and
modern approach to beauty with a broad collection of prestige products ranging from color
cosmetics and skin care to professional artistry tools.
The brand has led the year with two strong initiatives: introducing a beauty collection that
lets women customize color palettes based on their personal preferences and establishing an
international Bobbi Brown Product Council to identify the specifi c needs of consumers in Asia
and other ethnic markets.
With a growing global business, Bobbi Brown’s philosophy is to teach all women how to be
their own makeup artists , so that they can look and feel like themselves—only prettier and
more confi dent.