Estee Lauder 2008 Annual Report Download - page 10

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8
We are honored that our efforts to be a socially responsible company contributed to the
number two ranking in our industry on the 2008 Forbes list of “America’s Most Admired
Companies,” and we will continue to pursue a “triple bottom line” that encompasses people
and the planet, as well as profi t.
LEADING FOR FUTURE GROWTH
Our goal at The Estée Lauder Companies is to remain the preeminent leader in global luxury
cosmetics—a position we have achieved by listening and responding to our consumers. Today,
more than ever, consumers are in charge, as new channels allow them to take control of their
shopping experience and use interactive media to express their preferences.
To maintain our leadership, we will strengthen our efforts to understand who the consumer
is, what she wants and how she shops. With this knowledge, we will focus our resources on
the right products, markets and channels to excite consumers and drive profi table growth.
At the same time, we will strive to be a more effi cient and globally integrated organization to
serve a growing worldwide marketplace. We will continue to recognize our great people and
motivate them to be their best, preserving the creativity and innovation that has made our
Company great.
I would like to take this opportunity to thank all of our consumers for their loyalty to our
brands, our employees for their energy and entrepreneurial spirit, and our stockholders for
their support. I also want to thank our Chairman, Leonard Lauder and our Board of Directors
for their diligent and wise counsel. We look forward to driving sustainable profi table growth
and optimizing stockholder value in the years ahead.
Sincerely,
William P. Lauder
Chief Executive Offi cer