Estee Lauder 2008 Annual Report Download - page 41

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39
language means “the people of beautiful hair,” and Ojon products give hair incredible silkiness
and shine. Just as important, the brand is committed to providing the Tawira with sustainable
economic opportunity while preserving the rainforest— truly a beautiful result.
This year, Bumble and bumble leveraged its renowned expertise in hairdressing— born in
salons and perfected in the real time world of fashion— with the launch of Spray de Mode,
Bumble and bumble’s fi rst styling product in almost two years. It was launched with much
fanfare and a collaboration with celebrated milliner, Stephen Jones. The styling spray creates
the link between street fashion and haute couture. Bumble and bumble Spray de Mode was
created especially for the New York fashion shows, but it’s just as relevant to women whose
lifestyles are miles from the runway. Its unique formula allows both fl exibility and hold for any
hair style. Also new, Crème de Coco Masque, was developed using Japanese formulation
techniques and is quickly becoming a best-seller for the brand. It offers immediate silky results,
as well as a strong s ensory hair care experience.
Bumble and bumble continues to connect with professionals through Bumble and bumble
University, its Network Educator Certifi cation program, and expanded course offerings for
salon owners. Bb.U is a place where hairdressers from the top Bumble and bumble network