Estee Lauder 2008 Annual Report Download - page 49

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Michael Kors joined The Estée Lauder Companies Inc. family of
brands when the exclusive global license agreement was signed
and buiness acquired in 2003. Sold in more than 20 countries and territories. The designer’s
signature scent, Michael Kors, is a modern interpretation of the classic Tuberose. Select
products include: original Eau de Parfum spray, a chic Eau de Toilette and innovative Leg Shine.
Since the launch of Island Michael Kors in 2005, the designer has introduced limited-edition
island destination fragrances including Island Michael Kors Fiji (2006), Island Michael Kors
Hawaii (2006) and Michael Kors Island Capri (2007).
Sean John joined The Estée Lauder Companies Inc. family of
brands when the exclusive global license agreement was signed in
2005. Sold in more than 35 countries and territories. Unforgivable
catapulted to immediate success in the United States and around the world and was joined
this year by Unforgivable Woman. Unforgivable and Unforgivable Woman are premium luxury
fragrances and bath and body collections. They refl ect the impeccable taste, sophisti cation,
style and belief that “life without passion is Unforgivable,” epitomized by multi-media mogul
Sean “Diddy” Combs. Select products: Unforgivable Eau de Toilette and ancillaries including
Shower Gel, Deodorant Stick, After Shave and After Shave Balm, and Unforgivable Woman
Scent Spray and ancillaries including Body Oil Spray, Bath and Shower Gel and Body Lotion.
Missoni joined The Estée Lauder Inc. Companies family of brands pur-
suant to an exclusive global licensing agreement with Missoni, which saw
its fi rst fragrance launch in 2006. Sold in more than 16 countries and territories, Missoni, the
Milan-based fashion house, is celebrated for its vibrant knitwear and engaging graphic designs.
After more than 50 years in the fashion business, the Italian knitwear company launched
Missoni, an Italian fragrance for women, in Spring 2006, followed by its second fragrance,
Missoni acqua in Summer 2007. Select products: Missoni Eau de Parfum, Eau de Toilette,
Parfum, Body Lotion, Body Crème and Shower Gel, and Missoni acqua Eau de Toilette, Parfum,
Body Lotion and Shower Gel.
In 2006, Coach and The Estée Lauder Companies Inc. embarked on a
collaboration to develop and market a line of fragrance and beauty
products under the Coach brand name. Coach is the leading marketer
of modern classic American accessories. Its fi rst fragrance, which launched in Spring 2007,
embodies the many personalities of the Coach woman— timeless, chic and sophisticated. The
scent is classically inspired with a unique blend of fl orals. The signature fragrance launch was
followed with ancillary and beauty products from Coach including the Coach Lip Gloss
Collection, The Coach Lipstick Collection, solid perfume charms and body lotions. A second
fragrance, Legacy, is planned to launch in Fall, 2008. The collection is available exclusively in
Coach U.S. and Japan retail stores and at coach.com.
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