Estee Lauder 2008 Annual Report Download - page 43

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Aveda Men Pure-Formance, the brand’s fi rst foray into hair care
products created specifi cally for men,
has added incremental
volume to Aveda’s
penetration in
the men’s hair care business. A
collection
of nine products created exclusively for men’s hair
care needs, Pure-Formance soothes
and relieves the scalp while
promoting stronger, healthier hair. To support
further command of the growing men’s business,
Aveda has begun classes for professional salon owners in men’s grooming and styling.
As a global leader in corporate environmental sustainability for 30 years,
Aveda was proud to announce this year that it was the fi rst beauty
company to receive Cradle to Cradle certifi cation for four botanical
ingredients: sandalwood oil from Australia, rose oil and lavender oil
from Bulgaria, and uruku from Brazil. Aveda has been at the forefront
of the environmental movement within the beauty industry since 1978.
Just as Aveda is concerned with environmental sustainability, it is
also concerned with helping its salons develop sustainable business
practices. Its business training courses for salon owners continued to
expand this year to include spa and salon trends.
We are proud of our hair care brands and we are focused on future
growth in this exciting category.
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