Estee Lauder 2008 Annual Report Download - page 38

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36
fragrance for a compelling sensory impact. From its signature fragrance, Lime Basil & Mandarin,
which is available in creams and aromatic candles, as well as cologne, the brand is expanding
its presence with lifestyle fragrances through its Scent Surround concept and as the perfect
gift with its Art of Gift Giving program.
Tom Ford, a brand that captures the sexy, self-assured style of this
global fashion leader, launched its fi rst ultra-luxe men’s fragrance,
Tom Ford for Men, in fi scal 2008. The new fragrance joins the
luxurious Private Blend Collection, an exclusive line of 12 unisex
fragrances, and Black Orchid Voile de Fleur, a feminine twist on the
iconic original. Tom Ford White Patchouli will launch in Fall 2008.
Sean John Unforgivable Woman was launched this year, building on
the incredibly successful introduction of the brand’s original men’s
fragrance, Sean John Unforgivable. Sean “Diddy” Combs’ reputa-
tion as a pop culture icon and his active involvement in the brand
has created a vibe for Unforgivable
i
n markets as diverse as the United
States, United Kingdom, the Middle
East and Singapore.
In celebration of the ten-year anniversary of tommy and tommy
girl, Tommy Hilfi ger Toiletries introduced two modern interpre-
tations of their original scents, with tommy 10 and tommy girl 10.
By infusing notes handpicked from states across the United
States, tommy 10 and tommy girl 10 remain true to their
origins. For the girl who has grown up on tommy, Tommy
Hilfi ger introduced a new fragrance, Dreaming Tommy Hilfi ger,
for her more grown-up counterpart. The fragrance is inspired by the luxurious feeling of
escaping into a fantastical dream.
Mustang Blue, a confi dent, powerful new fragrance for men, was developed as part of our
strategy to expand our distribution and scope in fragrance. Working with the Ford Motor
Company to leverage the legend of the iconic American sports car, we created Mustang to
embody the spirit of adventure. Like our earlier Mustang fragrance, new Mustang Blue has
quickly become a top-ten seller in many stores.