Estee Lauder 2008 Annual Report Download - page 29

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27
New brands continue to contribute increased net sales velocity, complementing the core
brands that contribute approximately two-thirds of net sales. In Europe, The Estée Lauder
Companies ranks as the number one corporation for total beauty sales which includes
prestige skin care, makeup and fragrance.
SKIN CARE
Our skin care products come from brands that are trusted and relied upon around the
world, helping people feel confi dent and beautiful at any age. Looking towards global growth,
we will continue to focus our efforts on continued innovation and a deeper penetration into
Asian skin care.
Drawing on its heritage as a skin care authority, Clinique focused on creating solutions
for two of the most vexing skin care problems, redness and acne. Clinique Redness Solutions
measurably reduces visible redness and the Clinique Acne Solutions Clear Skin System helps
heal, conceal and prevent acne. In U.S. prestige department stores, Clinique is the best-selling
skin care brand. Clinique Dramatically Different Moisturizing Lotion is a perennial best seller —
in fact, one bottle is sold every four seconds, 24/7, around the world.