Estee Lauder 2008 Annual Report Download - page 20

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Turning to the Middle East, our
brands are being introduced
into the most fashionable
venues. La Mer launched The
Moisturizing Gel Cream with a
VIP cruise in Dubai, and we also
launched the brand in Israel.
A WORLD OF OPPORTUNITY
Our global growth continues
in more established markets, as
well. In North America, which
accounted for slightly more than
45 percent of sales in fi scal 2008, we are working with department stores to improve the
in-store customer experience. Initiatives such as the “Clinique Experience,” which focuses on
consumer satisfaction at the Clinique counter, deliver innovative ways to better serve our
shared consumer. The Spring 2008 Clinique North American Gift Promotion showed notable
gains, specifi cally with Macy’s and Dillard’s department stores. Department stores in North
America con tribute 30 percent of our sales.
A “world tour” of our international growth initiatives in Europe shows progress on countless
fronts. Jo Malone opened freestanding stores in Milan’s elegant Corso Magento shopping
dis
trict and on the chic rue Saint-Honoré in Paris. Bobbi Brown launched in Denmark and the
Czech Republic. The resurgence and expansion of many of Europe’s premier department
stores—such as France’s Printemps, Italy’s La Rinascente and Germany’s Karstadt Quelle —
18
Sales in the Middle East
were up 22%
in fi scal year 2008.
M.A.C in Al Fanar Mall, Kuwait.