Estee Lauder 2008 Annual Report Download - page 47

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La Mer joined The Estée Lauder Companies Inc. in 1995. Sold in more
than 40 countries and territories. La Mer represents supreme luxury and
serious treatment. Crème de la Mer was conceived by Dr. Max Huber, an aerospace physicist,
after an explosion during an experiment resulted in severe chemical burns to his face. Twelve
years and 6,000 experiments later, he perfected Crème de la Mer. Since then, it has evolved
into what can only be described as a legend. La Mer has expanded from the original, best-
selling Crème de la Mer into a complete range of facial skin care and body products. Select
products: The Eye Concentrate, The Lifting Face Serum and The Radiant Infusion.
Jo Malone joined The Estée Lauder Companies Inc. in 1999 and is
available in 14 countries and territories. The British lifestyle brand
is known for its unique fragrance portfolio and luxury products for the home. Having rewritten
the rules of perfumery by mixing unexpected combinations of ingredients and providing
elegant yet playful concepts, The World of Jo Malone™ continues to inspire a loyal following.
Jo Malone favorites include: Lime Basil & Mandarin Cologne and Home Candle, Orange
Blossom Cologne, Pomegranate Noir Cologne, Grapefruit Home Candle and Vitamin E Gel.
Darphin joined The Estée Lauder Companies Inc. in 2003. Sold in more
than 60 countries and territories. A well-established, Paris-based brand
offering prestige skin care based on a 3D program — body care, makeup
and massage techniques inspired by its founder Pierre Darphin. All products are created from
the fi nest plant extracts and botanical aromas. Sold in independent European pharmacies,
beauty salons and spas worldwide. Select products: 8 Flower Nectar Aromatic Care, Arovita C
Line Response Firming Serum, Stimulskin Plus Eye Contour Cream, Predermine Cream,
Aromatic Purifying Balm, Denblan whitening toothpaste and Volume Shampoo.
Tom Ford joined The Estée Lauder Companies Inc. when the
exclusive global
license agreement was signed in 2005. Sold in 16 countries and territories and
select travel retail locations. Select products: Tom Ford Black Orchid Eau de Parfum, Tom Ford
Black Orchid Perfume, Private Blend Collection and Tom Ford Black Orchid Ancillary Collec tion
including Luminous Hair Perfume, Hydrating Emulsion, Cleansing Oil and Finishing Oil.
45
LUXE BRANDS