Estee Lauder 2008 Annual Report Download - page 31

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29
Crossing borders with our skin care solutions, we have focused much of our attention in Asia,
where consumers are deeply devoted to beautiful skin. In Japan, La Mer launched The
Hydrating Infusion— a high-potency treatment designed to complement and intensify the
hydrating and conditioning benefi ts of Crème de la Mer. Estée Lauder Cyber White EX joined
Nutritious in Asia as product lines that were developed specifi cally for the skin care needs of
the Asian woman. Bobbi Brown launched Bobbi Brown UV50 Face Base specifi cally to address
the uneven skin tone and UVA/UVB protection concerns of Asian women.
Organic products are becoming more important to many consumers. Origins has been a
leader in this area since introducing Origins Organics, the fi rst full line of prestige skin, body
and hair care products to be certifi ed as organic by the USDA National Organic Program.
Origins Organics is formulated with ingredients grown without the use of toxic or persistent
chemical pesticides or herbicides. People are taking note—Origins was voted the “Best Ethical
Brand in the U.K.” by several thousand readers of the Sunday Times Style Magazine.
Aveda is also known for its products made with natural ingredients and respect for the
environment. Its Green Science collection, launched this year, is a line of botanically-based
face cream, eye cream, lifting serum and line minimizers based on organic oils.
With its introduction of the Intral Skin Care Line, Darphin offers consumers with extremely
sensitive skin a luxurious treatment option. Intral products help soothe stressed and irritated
skin with a formula based on Darphin’s proprietary Calm Complex. The line made its debut in
French pharmacies, refl ecting the brand’s European heritage, and in U.S. day spas.
Ojon’s latest wildcrafted product, “The Ball,” is a unique treatment scrub inspired by a 1,000
year-old cleansing ball only available in the Tawaka villages of the Central American rainforests.