Estee Lauder 2008 Annual Report Download - page 22

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HOW
WE
GROW
20
Consumers have almost limitless freedom today to shop whenever, wherever and however
they want. Just as our products are becoming more customized, so too are the places where
consumers shop for them. Today, more than 20 different channels are shopped by at least one
in fi ve women every three months. We expect the Internet, direct response TV, travel retail,
spas, salons, pharmacies, freestanding stores and other diverse channels to continue to power
our growth, complementing our established role in traditional department stores.
The new Jo Malone store in Istanbul.
HOW
WE
GROW:
multi-channel
distribution