Entergy 2008 Annual Report Download - page 2

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In 2008, the challenges came fast and furious. Entergy
entered the year with an ambitious agenda that included
achieving the spin of our non-utility nuclear assets
and the formation of a nuclear services joint venture,
continuing the transformation of our utilities’ generation
portfolio and pursuing constructive regulatory outcomes
at the local, state and federal levels. Then extraordinary
challenges emerged including a crisis in global financial
markets, unusually high volatility in commodity markets
and back-to-back, record-setting hurricanes.
Faced with remarkable events, Entergy was prepared.
We tackled these challenges with the same hard work,
determination and focus that we bring to every element
of our business. These essentials – along with our point-
of-view-driven business model and adaptable employees
– enabled us to respond quickly and effectively.
In our annual report for this year of extraordinary
challenge, we offer quotes from great thinkers and
inspirational leaders. Reflected in their words – and
the accompanying illustrations – are the fundamental
values, beliefs and spirit of Entergy Corporation.
The three great essentials to achieve
anything worthwhile are:
common
sense.”
– Thomas A. Edison
hard work,
stick-to-itiveness and
“