Virgin Media 2006 Annual Report Download - page 32
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competition will be compounded by technological changes and business consolidation, which may permit more competitors to offer
the “triple−play” of digital television, fixed line telephone and broadband services, or “quad−play” bundles including mobile
telephone services.
In the digital television market, we compete primarily with BSkyB in providing digital pay television services. Competition
increased as a result of the launch of Freeview in October 2002, which provides approximately 43 digital terrestrial TV channels on a
free−to−air basis to consumers who have purchased a Freeview digital set−top box, digital or digital TV recorder television. In
March 2004, Top Up TV launched a pay−television service offering approximately 120 programs from 19 channels for a fixed fee to
subscribers who otherwise receive Freeview and have purchased a Top Up TV set−top box. This year, BT Vision launched a PC
download service of video on demand home entertainment content over a broadband connection. BSkyB and others offer a similar
service.
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Source: VIRGIN MEDIA INVESTM, 10−K, March 01, 2007