Virgin Media 2006 Annual Report Download - page 12

– the transaction was structured as a reverse acquisition whereby Telewest Global, Inc. acquired NTL Incorporated, and
then subsequently changed its name to NTL Incorporated (and in 2007, we changed the name of NTL Incorporated to
Virgin Media Inc.);
• Adding a mobile phone offering to our services by acquiring Virgin Mobile Holdings (UK) plc, or Virgin Mobile, in July of
2006:
– Virgin Mobile is the U.K.’s leading mobile virtual network operator with approximately 4.5 million mobile phone
customers;
– the transaction permitted “quad−play” bundling, adding mobile phone to our triple−play bundling of television,
broadband and fixed line telephone services;
– Virgin Mobile has award winning customer service; and
– the total purchase price was £952.2 million, including common stock valued at £518.8 million, cash of £418.2 million
and transaction costs.
• Licensing the name “Virgin Media” from Virgin Enterprises Limited pursuant to a trademark license agreement, subject to a
royalty, which:
– allowed our 2007 rebranding of the corporate parent to Virgin Media Inc. and a rebranding of our consumer and a large
part of our content businesses;
– permits national branding with an exciting new logo, and facilitates national advertising campaigns; and
– reinvigorates our company culture.
We are incorporated in the State of Delaware, United States. Our principal executive offices are located at 909 Third Avenue,
Suite 2863, New York, New York 10022, United States, and our telephone number is (212) 906−8440. Our U.K. headquarters are
located outside of London, England in Hook, Hampshire, United Kingdom. Our website is www.virginmedia.com and the investor
relations section of our website can be accessed under the heading “About Virgin Media—Investors Information” where we make
available free of charge annual reports on Form 10−K, quarterly reports on Form 10−Q, current reports on Form 8−K, and any
amendments thereto, as soon as reasonably practicable after they are filed with, or furnished to, the SEC. The information on our
website is not incorporated by reference into this annual report.
Our Business
Cable Segment
In our Cable segment, we provide our services to residential consumers and business customers.
Consumer
We provide television, internet (broadband and dial−up) and fixed line telephone services under the Virgin Media brand to
residential customers in the U.K. Our services are distributed principally via our wholly−owned, cabled local access communications
network and are available to an addressable market of approximately 12.5 million homes. The network covers parts of many major
metropolitan areas in England, Wales, Scotland and Northern Ireland. In addition, we provide broadband and telephone services to
residential customers outside of our network via access to other telecommunications networks, which we refer to as “off−net”.
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Source: VIRGIN MEDIA INVESTM, 10−K, March 01, 2007