Tyson Foods 2004 Annual Report Download - page 4

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2
Tyson Foods is more than the world’s largest protein
company. We are a company that powers people’s lives.
Through our products, our services and the Tyson brand,
we give people the strength and energy to help them live
their lives and achieve their dreams. This is because our
products are protein-packed, and the sustainable energy
from protein powers people longer than sugar and
carbohydrates. Tyson = Protein = Power. In August, we
launched a new $75 million “Powering” marketing and
communications strategy designed to market our full
range of chicken, beef and pork products under the Tyson
brand and the new slogan, “Powered by Tyson.” At Tyson,
we are united to “Power” people everywhere. We’re
embarking on a new era in our company, one that will be
marked by opportunity and potential success for our
team members, customers, consumers and shareholders.
In July 2004, we celebrated the 100th anniversary of the
birth of my grandfather, John Tyson, the founder of what
is now Tyson Foods, Inc. In 2005, we will celebrate our
70th anniversary as a company. If my grandfather were
alive today, he would be pleased to see what Tyson
Foods has become under the current management team
and those who came before us. I think he would be
especially proud of what we accomplished this year.
Tyson Foods ranked 44th in Fortune magazine’s list of
the 100 fastest growing companies. Fortune cited our
49 percent revenue growth, 41 percent earnings per
share growth and 32 percent total market return during
a three-year period. This simply is the result of a lot of
hard work by many talented people. We have built the
foundation and created opportunities for growth now
and in the future.
I am satisfied with the results we posted in 2004. Our
financial performance reflects our position as the
world’s leading processor and marketer of chicken,
beef and pork. We have the size, scale and balance of
proteins to succeed during difficult times in the industry.
John Tyson
Chairman and
Chief Executive
Officer
TO OUR
SHAREHOLDERS