Tyson Foods 2004 Annual Report Download - page 10

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8
FOOD SERVICE
Powered by Tyson
Tyson is known
for protein, but
we also make
soups, sauces
and tortillas.
Beef Petite Tenders
offer quality and
flavor rivaling
premium tenderloin
at a lower price point,
a big plus for food-
service operators.
Powering dining establishments from the smallest to the
largest, the Tyson brand adds value to our customers.
Through value based systems, Tyson supplies chicken,
beef, pork and prepared foods to restaurants, national
chains, distributors, schools, universities, healthcare
facilities and the military. Our commitment to customer
growth means we also provide innovation, individualized
marketing programs and a unique, exclusive category
management program using the most sophisticated
system in foodservice today.
In 2004, we developed more
than 200 value-added foodservice products offering
quality, convenience and new menu solutions. For the
second year in a row, Tyson ranked #1 in the Cannondale
Benchmarking Study, which identifies top manufacturers
and operators as evaluated by their trading partners.
Tyson ranked #1 in all 10 categories and leads nearly
every segment of business we serve.
With groundbreaking consumer
and market research, we provide valuable insights to our
customers. The Tyson Maximizing the Occasion Series is
a system of programs to help our customers increase
their appetizer and protein entrée sales. Whatever our
customers’ needs or the latest consumer trends, Tyson
will find new ways to reach people whenever and wher-
ever they are ready to eat.
Powering healthy living is important to consumers, and
Tyson is a leader here as well. Whether patrons are watch-
ing calories, sodium, carbohydrates or trans-fat, there are
Tyson products right for them.
The Tyson Meat Max system is a
business tool that assesses how our customers are using
protein and where we can help them create new opportu-
nities to serve protein. This proprietary system is used
to develop market strategies, identify selling opportuni-
ties and maximize our penetration in the market one
customer at a time. Meat Max analyzes the customer’s
product mix, identifies gaps in the market and predicts
volume based on market data. No other foodservice
manufacturer has combined market knowledge in this
way to benefit customers. It illustrates our commitment
to the industry and results in a more effective growth
strategy for Tyson Food Service. It is just one of the key
points in how we make a difference to our customers.