Tyson Foods 2004 Annual Report Download - page 13

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RETAIL
Powered by Tyson Tyson is the leading brand of chicken,
beef and pork. In 2004, the presence of
the Tyson brand grew as we increased
distribution and market penetration of
a wide variety of value-added products
introduced in 2003. This year also
marked the roll out of nearly 100 new
retail products including new versions
of old favorites like chicken nuggets,
patties and tenders now with zero trans-
fat. We not only developed new products, we found ways to reach customers in
areas of the grocery store other than the meat and freezer cases.
Tyson has long been the leader in case-ready chicken, with a
33 percent market share. Tyson is also the industry leader in case-ready beef and
pork. With a growth rate of about 20 percent in 2004, case-ready is 9 percent
of our total beef and pork sales. Case-ready products help our customers better
manage their meat cases because case-ready has a longer shelf life, improves
food safety, reduces the need for skilled labor and offers product consistency.
Tyson sliced meats have created new opportunities to expand the Tyson brand
into other areas of the refrigerated foods case. Our self-serve deli meats are in the
deli/take-out area of grocery stores, saving shoppers’ time while offering true deli-
quality chicken, beef, pork and turkey. We’re also in the lunch meat section with a
wide variety of lunch meats in boxes and resealable bags.
We introduced two new varieties to our successful line of fully-cooked refrigerated
dinner meats in 2004 – pork roast and beef tips in gravy. Along with our market
leading roasted chicken products, Tyson has a 24 percent market share in the
multi-protein dinner meats category. We also rolled out two new ingredient meats –
fully-cooked chicken breast strips and beef steak strips that can be used in salads
or entrees and make cooking at home easier.
Tyson bacon is the fastest growing brand of bacon. Including our Wright brand
and private label, bacon has become a $300 million business for Tyson. Our pre-
cooked bacon is a success. Because it doesn’t need refrigeration, it can be found
in other areas of the grocery store, in convenience stores or even sporting goods
stores. Other Tyson products found outside the refrigerated and frozen food cases
are our chicken and beef broths and bouillons, canned chicken and chicken breast
chunks in pouches.
Tyson offers consumers the products they want, when they want them and where
they want them to power their busy lives.