Toyota 2005 Annual Report Download - page 44

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42 >BUSINESS OVERVIEW
AUTOMOTIVE OPERATIONS
Europe
In Europe’s fiercely competitive market, Toyota aims to increase its visibility and
market share by leveraging unique environmental technology.
MARKET CONDITIONS
Heavy demand among major countries
grows Europe’s market year on year to
17.6 million vehicles
In calendar 2004, sales in the European market,
comprising European Union member states,
Switzerland, and Norway, expanded from the
previous year to 17.6 million vehicles. Among
mainstay nations, markets in Germany, France,
Italy, and Spain were upbeat. Moreover, Spain’s
healthy economy turned in record vehicle sales
for the third consecutive year.
PERFORMANCE OVERVIEW
Seven consecutive years of vehicle sales
growth elevates Toyota’s market presence
Reporting its highest-ever consolidated vehicle
sales of approximately 979,000 units in fiscal
2005, Toyota extended its record-breaking run
in Europe to seven years and claimed almost
5% of the market. Also, our passenger and
commercial vehicles boasted leading shares of
markets in Finland, Norway, and Greece.
Meanwhile, consolidated production jumped
to approximately 596,000 vehicles due to a
range of measures to increase local capacity.
Among Toyota-brand vehicles, the Yaris
further reinforced its position as our flagship
mass production model by besting its previous
sales record for the sixth consecutive year to pass
220,000 units. Sales of the new Avensis were
also strong, clearing approximately 130,000
vehicles. As a result, Toyota’s ranking in Europe’s
passenger car market moved up from ninth to
eighth place. In another positive development,
the Prius, one of our hybrid vehicles, was
chosen as the 2005 European Car of the Year.
In production, our plant established jointly
with PSA Peugeot Citroën in the Czech
Republic began building small passenger cars
Increased Local Production Capacity
to 775,000 in 2005
Annual Vehicle Production Capacity in Europe
(Thousands of units)
2003 2005
1. United Kingdom (TMUK) 220 /285
2. France (TMMF) 180 /240
3. Turkey (TMMT) 100 /150
4. Czech Republic (TPCA) — /100 *
* Toyota-brand vehicles
Note: Please see the Overseas Manufacturing
Companies section on page 125 for full plant names.
2
4
6
’01 ’02 ’03 ’04
0
CY
Market Share in Europe
4.9%
(%)
Toyota Peugeot Citroën Automobile Czech (TPCA)
Note: Different from fiscal year figures
500
250
750
1,000
’01 ’02 ’03 ’04 ’05
0
Consolidated vehicle sales
Consolidated production
FY
Consolidated Vehicle Sales
and Production in Europe
(Thousands of units) +9.0%
+15.7%
596
979