Toyota 2005 Annual Report Download - page 23

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21
[CONTRIBUTION TOWARDS SUSTAINABLE DEVELOPMENT ]
We, TOYOTA MOTOR CORPORATION and our subsidiaries, take initiative to contribute to
harmonious and sustainable development of society and the earth, based on our Guiding Principles.
We comply with local, national and international laws and regulations as well as the spirit
thereof and we conduct our business operations with honesty and integrity.
In order to contribute to sustainable development, we believe that management interacting
with its stakeholders as described below is of considerable importance, and we will endeavor
to build and maintain sound relationships with our stakeholders through open and fair
communication.
Customers
•Based on our philosophy of “Customer First”, we develop and provide innovative, safe and
outstanding high quality products and services that meet a wide variety of customers’
demands to enrich the lives of people around the world. (Guiding Principles 3 and 4)
CONTRIBUTION TOWARDS SUSTAINABLE DEVELOPMENT
1. Honor the language and spirit of the law of every nation and undertake open and fair
corporate activities to be a good corporate citizen of the world.
2. Respect the culture and customs of every nation and contribute to economic and
social development through corporate activities in the communities.
3. Dedicate ourselves to providing clean and safe products and to enhancing the quality
of life everywhere through all our activities.
4. Create and develop advanced technologies and provide outstanding products and
services that fulfill the needs of customers worldwide.
5. Foster a corporate culture that enhances individual creativity and teamwork value,
while honoring mutual trust and respect between labor and management.
6. Pursue growth in harmony with the global community through innovative management.
7. Work with business partners in research and creation to achieve stable, long-term
growth and mutual benefits, while keeping ourselves open to new partnerships.
GUIDING PRINCIPLES AT TOYOTA
Recently, as business operations become more global, society’s expectation of a company’s
contribution towards sustainable development has increased and the scope of such expecta-
tion has expanded. Toyota has long engaged in business with the idea of corporate social
responsibility in mind, and we have used internal working groups and other bodies to
investigate in depth means of responding to societal demands. We strongly believe that by
putting into practice the spirit of the “Guiding Principles at Toyota,” we are fulfilling society’s
expectation of Toyota, and in January 2005, we prepared and distributed an explanation
paper called “Contribution towards Sustainable Development,” which interprets the
“Guiding Principles at Toyota.”
This manual, prepared from the standpoint of how we can contribute to sustainable
development, is intended to convey Toyota’s basic policies concerning social responsibility to
external stakeholders and to promote accurate understanding among all employees including
employees of consolidated subsidiaries and business partners.