Red Lobster 2012 Annual Report Download - page 4

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t
NTERPRISE SUPPORT
LONGHORN STEAKHOUSE
We welcome guests into a warm, relaxing
atmosphere reminiscent of a Western
rancher’s home, where friendly, attentive
servers help them unwind and savor
a great steakhouse meal.
Our passion for grilling is inspired by
the American West, and includes steaks,
chicken and fish that are always fresh,
never frozen.
` $1.1 BILLION IN SALES
` 386 UNITS
` $3.0 MILLION AVERAGE
UNIT SALES
THE SPECIALTY
RESTAURANT GROUP
The Specialty Restaurant Group is an
integrated portfolio of growth-oriented
small to medium-size, full-service restaurant
brands. Our differentiated brands focus
on culinary and beverage innovation and
exceptional service, and they have enduring
business models that leverage the Group’s
talented and expandable support platform.
` $623 MILLION IN SALES
` 110 UNITS
` $6.4 MILLION AVERAGE
UNIT SALES
MARKETING
At Darden, our Marketing teams’ passion for
hospitality is matched only by a love for building
the individual brands. These professionals are
committed to reinforcing our compelling brand
promises via every guest touch point, from
emerging social media technology to innovative
menu offerings and promotions, and everything
in between.
®