Radio Shack 2011 Annual Report Download - page 6

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4 2011 ANNUAL REPORT
leveraging the strengths that make RadioShack
unique — a convenient small-store model, a
knowledgeable and friendly sales team, and a
targeted assortment of relevant products and
services. Specifically, we will:
•฀ Respond to growing consumer demand for
choice by offering easy access to an excellent
selection of products and services in a single
location;
•฀ Shift our business to a broader, more compelling
mobility platform and fuel the growth of this
platform by driving consumer awareness of
our exceptional mobility value proposition;
•฀ Maximize profits within our traditional businesses
by reclaiming our leadership position within the
signature category and leveraging innovative
opportunities to drive profits within the consumer
electronics category;
•฀ Strengthen our foundation in private brands by
expanding our assortment of innovative, hard-
to-find items in the power, technical and “gift”
categories, and evaluating opportunities to
market these high-margin brands through other
selling channels;
•฀ Optimize our selling and merchandising
strategies by featuring the most appealing
new products, improving the price and value
perceptions of our brand, refining our product
assortments, and implementing improved sales
processes; and
•฀ Expand and enhance our e-commerce site,
adding new functions that link our online
presence to our brick-and-mortar locations,
enabling us to deliver a true omnichannel
sales experience.
As we pursue these initiatives, we will remain
committed to the disciplined use of cash and our
long-held practice of driving steady improvement
across every area of our operations, from our
corporate, financial and operational functions to
our vendor relationships and selling floors. In the
process, we expect to strengthen our ability to
manage future changes in our marketplace as
we work hard to return value to our shareholders
over time.
Jim Gooch
President and Chief Executive Officer
April 4, 2012
WHAT’S IN STORE: Millions for the cancer fight
RadioShack is a proud partner with
LIVESTRONG, the foundation that
empowers and supports the 28 million
people worldwide who are living with
cancer. Through a combination of
customer donations at the point-of-
sale, sales of licensed products and
corporate donations, RadioShack
generated $5.7 million for LIVESTRONG
in 2011 — bringing our total
contributions to more than
$12 million since 2009.
$12 million
cumulative total generated for the
fight against cancer since 2009.