Pentax 2005 Annual Report Download - page 25

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Crystal Division
Crystal
The appeal of crystal ware comes from the beauty created by the interplay of light with the sense of
transparency imparted by the crystal. Hoya creates highly original products, including wine glasses,
bowls and other tableware, interior products such as vases and clocks, crystal jewelry, and artistic
pieces. The gift market continues to contract, however, and this trend is particularly conspicuous in the
corporate gift market. The competition posed by overseas products with low manufacturing costs
also presents a significant obstacle to Hoya’s Crystal division.
With the year-after-year contraction of the scale of the Crystal division, Hoya continues to
downsize its operations. Nevertheless, Hoya is well known for offering highly artistic designs and
precision cutting technologies in this field, and there is a long-standing demand for Hoya brand
products. Hoya will honor that demand by crafting a product strategy and accompanying sales
approach that enables it to offer a touch of sophistication and elegance to anyone’s life.
“Charcoal collection”
“Constellation”