Pentax 2005 Annual Report Download - page 21

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Contact Lenses, and Eye City
Hoya’s Health Care division supplies high-quality contact lenses to meet the individual needs of
Hoya’s customers, with the highest priority given to “protecting the health of every customer’s eyes.”
As well as developing Eye City, the largest store chain specializing in contact lenses in Japan, the
business sells contact lenses direct to ophthalmic clinics and eyeglass stores.
Contact lenses are a form of medical device designed to correct vision; when Hoya offers these
items for sale, it always strives both to ensure the safety and quality of the lenses, and to offer a high
standard of meticulous service to each and every customer. Hoya’s dedication to these principles
ensures constantly improving product quality and service standards, enabling customers to trust Hoya
contact lenses for their comfort, safety and suitability for their needs.
By the end of March 2005, Eye City had grown to encompass a total of 124 stores across Japan.
In addition to Hoya’s own products, each store supplies safe and effective lenses from around the
world. To ensure that every customer is supplied with products best suited to their eyes and vision
requirements, every effort is made to ensure that sales consultations and after-sales services*1 are
provided by highly experienced specialized employees. By the end of fiscal 2007, Hoya plans to
increase the number of stores to 150, with new stores being located in such convenient locations as
station buildings and shopping malls. This will be done through the continuation of the current scrap-
and-build program, through which underperforming stores are closed or relocated and new stores
are opened, with the objective of attracting more customers and improving profitability.

Notes:
*1. The E-SYSTEM, an after-sales service
unique to
Eye City
, offers a free exchange
service, under which designated lenses sold
by
Eye City
can be exchanged for lenses
with a different prescription free of charge
within a year of the original purchase. This
also applies to damaged lenses. Should
lenses be lost, they can be replaced with
new lenses any number of times within the
first year at a cost of ¥5,000.
Health Care Division