Pentax 2005 Annual Report Download - page 20

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Hoya’s business in the Asia-Pacific region is smaller than the other regional markets, though
the region shows a good deal of promise, with continued double-digit growth. Despite the
simple “Asia-Pacific” appellation, there are in fact many different markets in this region, including
Australia, where the market is seeing strong growth driven by high-value-added products, and
China, where the market is currently price-conscious but has good growth potential. Hoya will
undertake carefully targeted marketing activities in each country in the region, sustaining strong
growth.
Hoya estimates the size of the overall wholesale eyeglass lens market to be around
¥70 billion to ¥80 billion in Japan, ¥330 billion in Europe, ¥250 billion in North America, and
¥50 billion to ¥60 billion in Asia. Over the medium term, Hoya will focus on growing its
businesses in Europe and North America, where it has a relatively small market share. To achieve
this, Hoya will introduce more high-value-added products into these markets and reinforce sales
and marketing systems. On the global level, Hoya will prioritize building stronger profit structures
by developing more responsive production regimes and supply chains.

SFT Coating
Comparison between SFT Coating and conventional lens
Conventional lens
SFT Coating
Conventional lens
Compared by HoyaCompared by Hoya
The steel wool wear
endurance test, which
moves the lens from
side to side 50 times
with a load of four kg
applied to the steel
wool.
The sand eraser wear
endurance test, which
moves the lens from
side to side 100 times
with a load of one kg
applied to the sand
eraser.
Scratched with steel wool Scratched with sand eraser
Light-sensitive lens “SunTech”
Vision Care Division