OfficeMax 2011 Annual Report Download - page 9

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// V
3. Build our digital business through multi-channel emphasis.
Creating seamless transactions—regardless of the channel through which
they come—is a primary initiative. We are working toward a system
where customers will be able to buy products online and pick up their
orders in their local Offi ceMax® store, or have orders delivered at a time
that’s convenient for them. With our Offi ceMax ImPress® Mobile application,
customers can locate our stores and send a print document from their
smart phones and other mobile devices. We are excited about these
technological enhancements and the future innovations that are coming
to better serve our customers.
4. Accelerate fi ve growth adjacencies.
JAN/SAN // We realize the opportunity that lies in this large and
fragmented market and will grow this business both organically and
with strategic partnerships and acquisitions.
SMB // Small and Medium Business is another primary focus, and we
have a dedicated sales team to acquire and retain customers.
TECHNOLOGY & DOCUMENT SOLUTIONS // We will continue to invest
in our services to boost sales in both retail and contract with Print-On-Demand,
Managed Print Services and the latest in technology brands for work and play.
NEW CHANNELS // Our continued focus on Store-in-Store contracts
will include grocery and drug store chains in the U.S.
MEXICO // We’ve delivered strong growth in the last several years,
and we continue to expand our store base in this promising market.
As we go forward, we will focus on enhancing the core by ensuring the
website table stakes are met, and we will invest in technology platforms
that are scalable and enable us to deliver new functionality more rapidly.
We will provide the appropriate level of choice for our SMB customers to
create an endless aisle of products and services while recognizing our
loyal customers whenever and wherever they shop to build brand affi nity.
We are confi dent that we have a clear road map for success to strengthen
the core. We are focused on our four foundational pillars, and we will
continue to leave no stone unturned to drive cost effi ciencies. //