OfficeMax 2011 Annual Report Download - page 10

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VI // 2011 OFFICEMAX® ANNUAL REPORT // ROAD TO SUCCESS // CONTRACT
Growing Our
Contract Business
In 2011, we laid the building blocks for growing our business-to-business
sector. We began website improvements that gave our customers enhanced
search, better website analytics and a new pricing tool to streamline the
purchasing process and cut overall costs. 2012 is about continuing on this
road to success, and the initiatives detailed below—Small and Medium
Businesses (SMB), Jan/San and Technology & Document Solutions are
going to lead the way.
One of the major growth adjacencies in our Contract business is precision focus
on small and medium businesses. We have the right offering, strategic focus
and dedicated resources to help this key customer population succeed.
We will continue to position ourselves to our business customers as one
source for a multitude of cost-effective workplace products and services
with our Integrated Solutions. We plan on increasing our Jan/San product
offerings, another growth adjacency, as well as our focus on healthcare
and higher education verticals. Offi ceMax offers products and tools
designed for these businesses, and the expert guidance to help customers
increase productivity while decreasing costs.
SMB—A GROWTH ADJACENCY FOR SMALL AND MEDIUM BUSINESSES
The value proposition for the small- and medium-size business
markets is simple. We want to be a partner that supports our
customer through low prices, broad product selection and
valuable services that will make their business work better.