OfficeMax 2011 Annual Report Download - page 22

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XVIII // 2011 OFFICEMAX® ANNUAL REPORT // ROAD TO SUCCESS // DIGITAL/E-COMMERCE
Enhancing Digital and
E-Commerce Experiences
We started the momentum in 2011, and in 2012, our digital and e-commerce
customer experiences will continue being strengthened to drive forward
our online presence.
Our strategies in 2012 are designed to build the foundation for growth
of our e-commerce websites (Offi ceMaxSolutions.com, Offi ceMax.com
and Reliable.com) and to focus on creating a seamless multi-channel
experience. We are investing in improving both our online and multi-
channel experiences for our customers by enhancing our infrastructure
and adding talent to our team.
Clearly, there are areas where immediate focus on enhancement can improve
customers’ experience. Improving online content, assortment and search
capabilities is crucial. We are investing in digital platforms and processes so
that we can deliver products and experiences more rapidly.
Focusing more on small business customers is essential in 2012. Part of the
road to success is to provide the products and services that will help make
us a preferred destination online and invest in connecting our experiences
across channels seamlessly. We’re doing the work to enable customers to
buy products online and pick up their orders in their local Offi ceMax® store
or have them delivered at a convenient time. We will continue to optimize
our Offi ceMax ImPress® Mobile application—today customers can locate our
stores and send a print document from their smart phones and other mobile
devices. Other enhancements are being developed.