OfficeMax 2011 Annual Report Download - page 23

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// XIX
The multi-channel experience—which offers customers multiple ways in which
to buy products, including in a store, on the web or through a catalog—drives
a signifi cant portion of online industry sales. For every dollar that’s transacted
online, there can be multiple dollars that are driven from the web into stores.
People like to do research online and then go into the store and speak with
an associate to complete their transaction. Creating strong multi-channel
experiences is good not only for customers but also good for our business model.
Offi ceMax® transacts billions of dollars in online sales to customers of
our Contract and Retail businesses, and has a brand awareness and scale
advantages that smaller competitors do not enjoy. We believe that the
strategies we have in place will enable us to grow our online channel
over the next several years of our strategic plan. //
DELIVERING LIFE-SAVING HELP
While on their Sheboygan, Wisconsin
route, Delivery Specialists Doug Clark and
John Martin jumped into action to help a
man trapped in his overturned truck after
a car accident. These two associates take
our commitment of thinking customer
fi rst to a whole new level.
THE MULTI-CHANNEL EXPERIENCE
online
store
online
catalog
store
catalog
online
catalog
store