OfficeMax 2011 Annual Report Download - page 21
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// XVII
PREMIUM BRANDS
Our exclusive premium brands provide our customers
with innovative products focused on productivity
and style. TUL® pens are designed for effortless
fl ow, and TUL accessories create beautiful work
while beautifying a desktop. Colorful DiVOGA®
accessories invigorate any workspace. [IN]PLACE®
fi ling products redefi ne and simplify the art of
organization. And, Offi ceMax® work essentials
perfectly pair quality and value. These are just a
few examples of the private brands we offer. They
all have one unifying mission: to help our customers
become more effi cient and productive, because we
want our customers to work smarter, not harder.