OfficeMax 2011 Annual Report Download - page 17

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// XIII
MEXICO—A GROWTH ADJACENCY WITH OUR NEIGHBOR TO THE SOUTH
Offi ceMax® Mexico is a well-positioned retailer
with thousands of brand name and private label
products, including cutting-edge technology
and more than 80 stores.
Store-in-Store and New Channel Development
We’ve continued growing our new channels, and this momentum will
continue as we build the organization and infrastructure for future growth.
We have more than a dozen accounts, including Safeway, supplying
more than 5,000 retail outlets with stationery and everyday offi ce supply
products. Our primary focus is grocery and drug channels where our retail
partners can leverage our experience and our merchandising expertise.
As we continue to grow, we will explore bringing a range of partners into
our stores who will provide offerings that are attractive to our customers.
We believe that the combination of our brand along with their brands will
not only be a way to utilize space more effectively, but will act as a powerful
magnet to build traffi c and make our stores a highly attractive destination. //
In 2011, store associates from Frisco, Texas, put the
very products they sell in their stores to great use.
Twice a week, associates volunteered by helping
with schoolwork and mentoring students at the
Bright Elementary homework club. At the closing
event, Offi ceMax® provided the community with $500
gift cards, in addition to all of the supplies donated
throughout the semester. “It was a great experience,”
says David Teitelbaum, Retail District Manager.
“We defi nitely plan on doing this again.”
STARS OF TEXAS