OfficeMax 2011 Annual Report Download - page 8

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IV // 2011 OFFICEMAX® ANNUAL REPORT // ROAD TO SUCCESS // THE FOUR PILLARS
Strengthening the Core
In 2012, we will strengthen the foundation, improve our capabilities and
aim to build momentum. By 2016, our goal is to be an enterprise that is
well on its way to generating sustainable profi table growth. In order to
heighten our chances of success, we will focus on four strategic pillars.
1. Optimize Retail to improve ROIC.
Pursuing strategic partnerships and alliances is an important goal. We’re
looking at a range of partners who are focused on providing offerings that
are attractive to the small business customers who shop our stores. We aim
to utilize retail space more effectively and drive traffi c into our stores.
Early in 2012, we began piloting RadioShack Mobile™ in 18 stores, which
allows customers to fi nd a complete mobile solution in one convenient
location. We will continue to seek out new partnerships that will assist
in defi ning our stores as one-stop destinations for all of our customers’
technology needs.
2. Leverage Contract globally to improve margins.
Our primary goal is to drive profi table growth throughout our contract
business. Approximately two-thirds of our contract business is in the
United States, where we are a leading provider of offi ce products and
solutions. We have a real opportunity to grow in new sectors, services
and segments while defending margins in the core business across
North America and into Australia and New Zealand. We are committed
to driving cost and operational synergies as well as integration and
effi ciency of these operations.