Neiman Marcus 2009 Annual Report Download - page 417

SCHEDULE 6.2
Privacy Policy
HSBC
A Privacy Statement for Neiman Marcus and Bergdorf Goodman Cardholders
Introduction - Our Commitment to You
HSBC is proud to be the issuer of the Neiman Marcus and the Bergdorf Goodman private label credit card, each of which allows you
to charge purchases from The Neiman Marcus Group, Inc. ("Neiman Marcus Group"), which includes Bergdorf Goodman, Inc., and
their various affiliated companies. This Privacy Statement describes the collection, use, and protection of information about you and
your Neiman Marcus and/or Bergdorf Goodman credit card account. This policy has been in effect as of July 2005.
HSBC is part of a financial services organization that has been providing superior products and services to its customers for more than
150 years. We greatly appreciate the trust that you and millions of customers have placed in us, and we will protect that trust by
continuing to respect the privacy of all our applicants and customers even if our formal customer relationship ends.
What Information We Collect
It is important for you to know that in order to ensure that our customers get the very best service and the highest quality products,
HSBC collects demographic information (such as your name and address) and credit information (such as information related to your
accounts with us and others). This information is collected from the following sources:
Information we receive from you on your application or other form;
Information you provide by telephone or in person to a Neiman Marcus sales associate, Bergdorf Goodman sales
associate or other representative;
Information about your transactions on your account with us, or our affiliates;
Information from an outside source such as your credit bureau report;
Information about your Internet usage if you visit our web site.
How We Share Information with Neiman Marcus Group
In order to provide you with the benefits and services available to you as a Neiman Marcus or Bergdorf Goodman cardholder, it is
necessary for HSBC to share certain information about you with Neiman Marcus Group. Neiman Marcus Group includes Neiman
Marcus Stores, Neiman Marcus Direct (including Horchow), and neimanmarcus.com, in addition to Bergdorf Goodman, Inc.
including Bergdorf Goodman Stores and bergdorfgoodman.com. Your Neiman Marcus or Bergdorf Goodman credit card can be used
to make purchases at all of these locations.
The information we share with Neiman Marcus Group may come from your application, such as your name, address, e-mail address,
telephone number, and social security number. Neiman Marcus Group may have also received some or all of this information from
you. The information we share may also come from your transactions with us, such as your account number, information about your
credit card purchases and your account performance. Neiman Marcus Group uses the information we share solely in connection with
providing the benefits and services available to you as a Neiman Marcus or Bergdorf Goodman cardholder.
Except for accounts with Vermont mailing addresses, we may also share non-public personal information about you with Neiman
Marcus Group, which Neiman Marcus Group may use to provide you with information about benefits and services available to you as
a Neiman Marcus Group customer but that are not necessarily related to your account with us. This information comes from the
sources described above and may include your name, address, and account experience with us.
You may tell us not to share information with Neiman Marcus Group as set fort in the immediately preceding paragraph by
completing the form attached. For Vermont, state law requires us to obtain your permission in order to share information about you in
this way, and we will not share information about you in this way unless you authorize us to do so. We will automatically treat
accounts with Vermont mailing addresses as if they have opted out of such information sharing.
How We Share Information with Companies Affiliated with HSBC
From time to time, for general business purposes such as fraud control, or when we think it may benefit you, we share certain
information with our companies in our corporate family (e.g., Affiliates*), except as prohibited by applicable law. These affiliated
companies, doing business under the HSBC name, all provide financial services, such as banking, insurance, mortgage, and brokerage
services. The information we share might come from your application, such as your name, address, telephone number, and e-mail
address. Also, the information we share could include your transactions with us or our Affiliates (such as your account balance,
payment history, and parties to the transaction), your Internet usage, or credit card usage.
How We Share Information with Other Third Parties
We may provide information to non-affiliated companies that perform operational, collection, or fraud control services related to your